Selected by WBDM for its international events
Ardenne Toys is born out of the desire to offer wooden, environmentally friendly, locally manufactured toys.
Approached by the gouache paint manufacturer Pébéo to create “worlds to paint”, the company turned to the duo Studio Plastique. The duo then imagined these grids in which you can slide in different shapes, evoking a farm, the seaside, or even the city… “The challenge was to stimulate children’s creativity. For this, we needed shapes that give clues but are not overly defined, as you have to leave the child the freedom to define their own universe”, the duo points out.