Selected by WBDM for its international events
JOA came into being from the wish to fulfil the desires and needs of people looking for a completely different kind of furniture at an affordable price. The products and objects are designed to provide warmth and pleasure on a lasting basis. In this respect, they stand out from mass-produced contemporary furniture. Sustainable materials are favoured for timeless objects. The combination of wood and metal makes it possible to create a piece of furniture with elegant lines which plays with curves and light, highlighting the objects displayed. Joa creations become part of everyday life and provide a functional, aesthetically pleasing and emotional solution to the needs for storage, partitioning and dressing our living spaces.