Selected by WBDM for its international events
The Alzanga brand was first created in 2014 to encompass a new collection of jewellery for boots, and was subsequently used for other accessories – primarily leather goods. Since there is no overlap between the target consumers and shops, these leather goods have just recently been rebranded under the MyElza label, where they will continue to be developed. All of the creations are from Elena Zanfir, a young Belgian designer and fashion enthusiast with an MBA in Luxury Management and Marketing awarded in Paris. In her work, the aesthetic codes that govern leather goods are reinterpreted in a harmonious alliance of form and function. MyElza collections are characterised by bold associations of exclusive high-end leathers that boast soft and sophisticated textures. Most of her handbags and accessories have a different leather on either side, making it possible to wear them inside-out to accompany different outfits or suit the wearer’s fancy. The leathers are carefully selected in European tanneries, and all of the MyElza range of products is entirely produced by artisans in Portugal and Italy.