Ms. Regout founded Rue Blanche in Brussels in 1987. Since 1987, Rue Blanche has designed clothes for everyday living. It aspires to create the 'ultimate garment', always appropriate, stylish and modern. Rue Blanche positions itself as a sophisticated and creative brand that uncovers hidden emotions, referencing past influences that remain strikingly relevant.
The brand is being relaunched in 2017. Marie Chantal Regout's two daughters Astrid and Aude are taking over the helm of the company: it's a family affair! The girls, who are very much of their time, are helping to redefine the brand. Their youth is being combined with the same values and philosophy, albeit reinterpreted, constantly enriched and inspired by the vibrant arts scene.