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For Belgium is Design’s annual presence at Maison&Objet in Paris (16-20.01.2025), Wallonie-Bruxelles Design Mode and Flanders DC are presenting a selection of Belgian designers and brands.
To be supported by WBDM at this fair, send your application before 17.09.2024, midnight.
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The Maison&Objet Paris trade fair is a must for the decoration and design industry and will open its doors from 16 to 20 January 2025. Organised twice a year, the show brings together all the players in the art of living, creating links as well as business in a large pool of trends and novelties. It is structured in two main categories, OBJET with a retail target and MAISON with a prescriber and retail target.
Belgium is Design attends the fair once a year with a collective stand. Organized by WBDM in collaboration with Flanders DC, the stand is located in the Today section: The contemporary art of living is showing its full range. Iconic and up-and-coming design houses are combining uniqueness and innovation, and the creativity of our furniture and home furnishings ranges is geared to urban lifestyles. A concentrate of the zeitgeist, with an extra touch of audacity.
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Collective stand of Belgian brands
The selection of products will be presented under the banner Belgium is Design. Promoting Belgian creativity internationally, the project aims to be a showcase for new design trends in Belgium. The aim of this presence, in addition to the company’s international commercial development, is to reach international opinion leaders and influencers with a sharp, high-quality selection.
WBDM and Flanders DC will bring together a selection committee of industry professionals who will analyse the applications according to the following criteria
- Brand positioning corresponding to the TODAY section of the show;
- International development strategy;
- Quality and market-ready products;
- Quality brand image.
In addition, particular attention will be paid to the efforts made by the brand in terms of sustainable development, without this being a selection criterion.
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How to participate?
The promotional actions organised by WBDM are aimed at a public of Walloon and Brussels companies and designers who meet the following criteria
- Have a production activity in Wallonia and/or Brussels and/or develop an activity for the Walloon and/or Brussels economy;
- Have been selected by WBDM on the basis of an application file in accordance with the detailed terms and conditions of participation.