The EFA Fashion Policy Round Table, held on December 4, 2024, highlighted the need for balanced regulations that support innovation, sustainability, and the creative identity of the fashion industry.
Hosted under the patronage of Dr. Christian Ehler, MEP, and attended by EU Commissioner Jessika Roswall, the event emphasized collaboration between policymakers and the fashion sector to achieve climate goals. Both leaders stressed the importance of creativity and partnership in driving societal transformation, with Commissioner Roswall pledging openness to dialogue and cooperation.
At this pivotal moment for Europe’s fashion industry, the European Fashion Alliance (EFA) reaffirms its commitment to advocating for the uniqueness of European creative fashion and its economic, social, and cultural contributions. Since its founding in 2022, EFA has worked to empower the sector’s transition toward sustainability and inclusivity. Designers and creatives are already leading this charge, but achieving meaningful progress requires a legislative framework that supports small and medium enterprises (SMEs) and encourages broader industry collaboration.
The “Status of European Fashion” Report 2024 highlights the industry’s transformation, driven by the need for sustainability, technological innovation, and workforce development. Based on a survey involving 211 industry representatives, the report outlines 10 key recommendations, including fair sustainability metrics, transparent consumer information, and enhanced support for European creativity. Panels at the round table also emphasized the role of quality, heritage, and cross-sector collaboration in fostering sustainability, alongside the potential of digital tools like AI and the Digital Product Passport.
Despite widespread enthusiasm for sustainable practices, many brands face barriers, such as limited resources, knowledge gaps, and workforce challenges. Overcoming these hurdles requires clear regulations, financial incentives, and investment in skills development. The European Fashion Alliance and its partners call for collective action to ensure the sector can evolve into a more ethical, innovative, and sustainable model, with creativity remaining at its heart.