Fashion Programme: call is open

Fashion Programme 2026

Category: Calls for proposals
Publication date:
Marie Adam-Leenaerdt FW25 (c) Catwalkpictures

The call for projects for WBDM’s 2026 Fashion Programme is now open.

Submit your application before 16.09.2025.

What is the Fashion Programme?

Since 2017, WBDM has been supporting fashion projects that are already well established on the Belgian market by giving them access to development tools tailored to their needs, their international ambitions and the reality of the market.

What support is available?

In 2026, WBDM is offering

  • A project grant (from €10,000 to €35,000) to 5 fashion companies for their international development. This aid must be used to consolidate an export project that is already under development.
  • Personalised support with a professional coach to enable 6 designers to perfect their international development strategy (image, positioning, communication, collection plan, partner search, etc.), awarded through coaching grants of €4,000 excluding VAT.
Eligibility

Brands eligible for our support must have their head office, a subsidiary or a branch in Wallonia or Brussels.

Selection criteria

The criteria may vary depending on the grant applied for and concern:

  • the number of collections produced;
  • the number of sales outlets in Belgium and abroad;
  • international development strategy;
  • communication strategy;
  • the team in place.

Particular attention will be paid to sustainable development efforts, although this will not be a selection criterion.

Dates to remember
  • 18.07.2025, 10am: online information session
  • 16.09.2025: deadline for submitting the application online
  • from 30.09.2025: announcement of the pre-selection results
  • 4.11.2025: presentation to the international jury for the 5 grants applications
  • 6.11.2025: presentation to the WBDM team for the 6 coaching applications
  • 1.12.2025 – 30.11.2026: duration of the programme
Applications
  1. Read carefully the Participation Rules.
  2. Prepare the documents (see checklist) and the answers to the questions on the form offline.
  3. Complete the online form and submit it by 16.09.2025.
Info session

🗓️Friday 18 July 2025
🕑 At 10am
💻 Online via Teams

👉 Free registration but required to receive the login link.

Practical details
  1. The online form cannot be saved before submission. Prepare the required documents before completing your application.
    Download the checklist.
  2. Please note that each attached document may not exceed a maximum of 5MB/item (for larger documents, send via a file transfer platform).

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