- Have two difficult years turned your business upside down?
- Do you need help to review the strategy of your project in a comprehensive way?
- What alternative business plan models could be considered in the short, medium and long term?
- Would you like to improve the digital side of your business? Are you asking yourself fundamental questions about the importance of digital in recent months?
- Do you feel the need to share your experience with other professionals to find answers to your doubts?
WBDM is offering a new series of workshops with experts to enable groups of up to 8 people (designers and/or design industry professionals) to review or perfect their global and/or digital strategy with a focus on international development. The aim of these workshops is to provide personalised support to participants in a collaborative environment where they can exchange ideas with other professionals in their sector.
Export strategy workshop – action plan
Who? Alok Nandi, Architempo
Who is it for? For designers and managers of design and/or fashion projects who are (re)implementing a development strategy outside Belgium.
What’s on the agenda? By bringing together designers and fashion and design companies, these workshops will enable participants to reflect in depth on their global export strategy. They will favour a collaborative and participative approach, centred on the entrepreneurial project of each designer/company, while remaining pragmatic and action-oriented. At the end of these 3 sessions, participants will be equipped with decision-making tools to develop strategies, narratives and action plans.
When? On 12, 18 and 22 September 2023, from 10am to 4.30pm.
Export strategy workshop – design
Who ? Yves Voglaire (with Christine Englebert for preparation), Design en Jeu
Who is it for ? For designers and managers of design projects (graphics, objects, interiors, etc.) who are structuring the international development of their project in one or more foreign markets.
What’s on the agenda ? In 4 sessions of 5 hours each, participants will have the opportunity to carry out an in-depth analysis of their business, visualize it, sort out their ideas, and develop or improve their business model. Sessions alternate between group work and individual coaching. Group work enables participants to multiply their points of view on each other’s projects, while individual coaching is often an opportunity to synthesize and focus on the essential points to be worked on by the participant.
They will leave this workshop with a range of design management tools that will enable them to continue developing their business on a solid working basis.
When ? Tuesdays, October 3 and 17, 2023 and Fridays, October 6 and 20, 2023 from 10:00 a.m. to 4:30 p.m.
Going digital on international markets – la Base
Who? Vaya Sigmas
Who is it for? Designers (graphic, object, interior, etc.) who have created and marketed a quality product and who want to develop a coherent and attractive digital presence to extend their commercial activities via the Internet.
What’s on the agenda? This workshop aims to make a brand’s website the heart of its online business. Participants will emerge from these sessions with a solid understanding of the digital tools essential to their digital development. They will master the key concepts and tools for creating a good user experience on their site and a good brand and marketing experience across all their touchpoints. They will know how to implement unique and regular communication with less effort and more intentionality. They will also have in their possession a personalised action plan to pursue their digital development, step by step, and transform the recommendations and good practices they have learned into strategies, procedures and company projects.
When? Fridays 10, 17 and 24 November 2023, from 10am to 4.30pm.
Going digital on international markets – Level-up
Who? Vaya Sigmas
Who is it for? Designers (graphic, object, interior, etc.) who have already implemented a coherent and attractive digital presence and want to accelerate their online commercial development with strategy, intelligence and personalisation.
What’s on the agenda? At the end of this advanced workshop, participants will leave with a thorough understanding of the concrete possibilities of digital to accelerate their business development. They will know what a fully operational CRM contains, be able to guarantee its accuracy and continuous updating, and know how to use it for high-performance 360° marketing.
They will be aware of the wide range of possibilities offered by marketing automation to acquire, convert and retain customers, and will know how to add intelligence and personalisation to their day-to-day communications. They will also learn about the concrete opportunities offered by online advertising in line with their business objectives. They will also be provided with a personalised action plan for transforming the advice and good practice they have learned into business strategies, procedures and projects.
When? Fridays 1, 8 and 15 December 2023, from 10am to 4.30pm.